‘Semi-annual After Christmas Sale’

By Chuck Kajer

We in the newspaper business like to expound on the value of advertising in print. We know that the most effective ad is one that you can come back to again and again, and having it in print gives it a sense of permanence.

However, when things aren’t exactly perfect in an ad, whether it is because of poor wording from someone placing the ad, or it is due to a typographical error—something we absolutely hate in this business—the results can sometimes be humorous.

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